2021 AYCA SEMINAR - JUNE 24, 2021
8:00 am: Breakfast
8:30 – 8:45 am: Introduction
Neal Harrell / Brooks Marine Group
8:45-9:30 am: Changing times - Using Videos in Marketing
Christon Gibson / Newport Lifestyle and Living and Jenn Little / Jenn Little Media
9:30 – 9:45: Destination Maine
Vanessa Pike / Fore Points Marina
9:45 -10:15 am: Destination Turks and Caicos
Adam Foster / South Bank Turks & Caicos
— 10:15-10:30: Break —
10:30-11:15: AYCA Contract Discussion
Missy Johnston / Northrop and Johnson Charters, Crom Littlejohn Northrop & Johnson, John Bromley & Tom Muzyka / Clinton & Muzyka, P.C. Boston Maritime Attorney
11:15 11:45: Destination Bermuda
Douglas Trueblood / Bermuda Tourism
11:45 -12:00: Giving back
Tony Gilbert / Seakeepers International Society
Moderator: Neal Harrell
Neal Harrell is the founder and president of Brooks Marine Group, a Newport-based management search firm specializing in recruiting key personnel for recreational boat and yacht builders, boatyards, marinas, boat dealerships and marine industry suppliers. This is the 5th time he's moderated the ACYA Seminar Series
YOU NEED TO BE USING VIDEOS! Christon and Jenn
Videos are the new way to market and why. Client meetings – best way to put your best face forward. zoom practices for brokers and yachts. Coaching crew how to do video walk through and client meetings. Using video to sell the yacht, sell your brokerage services. Equipment that helps filters, ring lights, editing software. How to hire an expert. Best impressions featuring your company. Where to host your videos. How to get new views/customers. Christon and Jenn will be creating a video series of the seminar topics discussed today!
Christon Gibson / Newport Living and Lifestyles
Newport Living & Lifestyles is a video show created to explore what it means to live well, in style, and on purpose. Consider this your personal guide to living life by design — no matter where you are in the world. I believe experiences are better than things, adventure leads to learning, and new people are always worth getting to know.
Jenn Little / Jen Little Media
10+ years’ experience as a brand warrior working at television stations helping businesses grow through commercial advertising, then in 2012 started Jenn Little Media. Here Jenn coaches’ businesses with smart social media, paid digital marketing and overall marketing strategy.
Destination Highlight: MAINE/FORE POINTS MARINA
The perfect Maine itineraries and the basics you need to know when planning a charter, provisioning, customs and pilotage regulations. Plus, information about Fore Points Marina. Portland’s newest mega yacht marina with 150 slips; 12 dedicated mega yacht berths up to 580’.
Vanessa is the General Manager of Fore Points Marina, Portland’s newest and largest mega-yacht marina. Her background in destination marketing via Visit Portland fostered an understanding of consumer behavior and keen insight to the inner workings of the region's tourism industry. These tools lend to her passion in consistently creating distinct and unforgettable guest experiences.
Destination Highlight: CHARTERING IN THE TURKS & CAICOS / SOUTH BANK TURKS & CAICOS
Insider secrets to ensure all visiting yachts to Turks and Caicos have a seamless and memorable guest experience while in the islands. Including itinerary planning, provisioning on island, concierge services available at the South Bank Marina, yacht arrival and departure procedures, some unique requests that have been received.
Adam’s career in the marine industry began in 1992 he has since found himself based in the Caribbean for the past 15 years and successfully reopened Rodney Bay Marina in Saint Lucia and Blue Haven Marina in Turks and Caicos. Currently, Adam is the CEO at South Bank Marina and Boatyard in Turks and Caicos where the site is undergoing a significant development including new marina infrastructure, a new fuel system and a highly anticipated waterfront residential development.
Speakers on the AYCA Demise Contract Panel
A four-member panel on how to sell the AYCA Bareboat Contract to clients:
Missy Johnston (Northrop-Johnson Yacht Charters)
Cromwell Littlejohn (Northrop & Johnson Chief Commercial Officer)
John Bromley & Tom Muzyka (Clinton & Muzyka, P.C. Boston Maritime Attorney)
Bermuda has long been a strategic port for private yacht traffic between North America, the Mediterranean, and the Caribbean. Attractions include the island’s pleasant cruising itinerary, good marina facilities and services, privacy, safety and cultural sights. Bermuda’s climate, history & culture, sophistication, safety and privacy—along with its stunning physical surroundings—also play in our favour. World-class restaurants, spas, golf courses, scuba and sporting activities offer guests, crew and owners unforgettable experiences year-round.
Douglas is a global destination management and theme park executive with over 30 years of experience spanning 6 countries. In his current role of Chief Sales & Marketing Officer for the Bermuda Tourism Authority, he oversees all global marketing, sales, crisis communications, media relations, social media and promotions for the destination of Bermuda. Prior to joining the BTA, Trueblood held a senior Destination Marketing role with the Nassau Paradise Island Promotion Board creating awareness worldwide for the destination of Nassau Paradise Island, The Bahamas.
THE INTERNATIONAL SEAKEEPERS SOCIETY
The International SeaKeepers Society is a 501(c)(3) non-profit organization that facilitates marine research, conservation efforts, and education by linking the yachting and boating community with the science and conservation community. SeaKeepers’ DISCOVERY Yacht Program has made these research expeditions possible by finding yacht owners and yacht crews that are willing to donate time aboard their vessel. That is only one facet of SeaKeepers. There are also citizen science initiatives that activate yachts and boats for data collection or instrument deployment without the need for a science team on board. We have community engagement programs which make sure that our local beaches, islands, and waterways are kept free of marine debris.
Tony is a Miami native who has always had a love for the ocean. Most summers were spent in the Florida Keys, sailing, fishing, and wakeboarding. After pursuing and receiving a law degree, his diverse background, experience, and love for the natural world led him back to the ocean as the Program Director of The International SeaKeepers Society where he engages with the yachting community in the pursuit of scientific research, education, and conservation of our oceans.
PR COMMITTEE 2021
PR CHAIR: Kathy Kennedy, AvYachts + 1-203-984-4426
Carol Kent, Carol Kent Yacht Charters International +1 781.631.1800
Missy Johnston, Northrop & Johnson Yacht Charters + 1 401.848.5540
Jennifer Saia, B&B Yacht Charters, Inc. +1 401.619.1210
Sylvia Weston, Nicholson Yacht Charters +1 617.661.0555